Bo Linnemann
Bo Linnemann is the founder and long-time creative director of Kontrapunkt. Since the early 1980s he has shaped how brands look and communicate — from Denmark’s national signage of train stations, pharmacies, post offices, and ministries to global brands like Carlsberg, LEGO, Microsoft, Nissan, and Novo Nordisk. His work has received the Danish Design Prize 17 times, along with numerous international awards, and he has been a professor and teacher at various universities around the world.
November 5|11:00 – 12:00|Auditorium 1
Brand Experience Anno 2025
Bo and Philip Linnemann will share their perspective on why long-term brand building matters more than ever in today’s complex brand landscape. They will reflect on how brand experiences have evolved — from simple visual identities to large-scale orchestrations spanning many creative disciplines — and why the craft behind them remains essential for trust, recognition, and relevance.
The talk explores the power of a clear brand promise, the need to uphold it consistently across every touchpoint, and how to stay distinctive in a world where many brands start to look and feel alike. Drawing on decades of experience, Bo and Philip will show how thoughtful design, storytelling, and orchestration can help brands build lasting value and remain unmistakably themselves over time.
