All of our awesome sessions
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November 5|09:00 – 09:30|Lounge
In-personDrop in & Social Networking 💬
Enjoy your morning coffee, grab some breakfast from the canteen, and meet your colleagues from around the world who have just arrived in Copenhagen to share this year's Design Days with you.
November 5|09:30 – 10:00|Auditorium 1
In-person VirtualWelcome to Maersk Design Days ’25 🙌🏼
Get ready to dive into the world of design! Our fantastic host will guide you through the full programme that includes great inspiring talks, hands-on workshops and fun activities.
November 5|10:00 – 11:00|Auditorium 1
In-person Virtual TalkExpanding Design for Sustainable Transitions
In his talk, Christian will address how and why design as a discipline needs to be expanded to address the most urgent, complex challenges of our time. Drawing on his recent book, “Expand: Stretching the Future by Design”, he will suggest six ways of reimagining design for sustainable transitions, spanning the “expansions" Time, Proximity, Life, Value, Dimensions and Sectors. Further, Christian will show how design practices and sensibilities can be used to enable long-term missions, allowing firms to co-create new value across actor ecosystems. Finally, he will reflect on the organisational implications of leading and managing such missions.
November 5|11:00 – 12:00|Auditorium 1
In-person Virtual TalkBrand Experience Anno 2025
Bo and Philip Linnemann will share their perspective on why long-term brand building matters more than ever in today’s complex brand landscape. They will reflect on how brand experiences have evolved — from simple visual identities to large-scale orchestrations spanning many creative disciplines — and why the craft behind them remains essential for trust, recognition, and relevance.
The talk explores the power of a clear brand promise, the need to uphold it consistently across every touchpoint, and how to stay distinctive in a world where many brands start to look and feel alike. Drawing on decades of experience, Bo and Philip will show how thoughtful design, storytelling, and orchestration can help brands build lasting value and remain unmistakably themselves over time.
November 5| 12:00 – 13:00| Canteen
Lunch 🍔
November 5|13:00 – 14:00|Auditorium 1
In-person Virtual PanelAI – Ethics & Trust
Join us for a thought-provoking panel discussion exploring the ethical dimensions of artificial intelligence and the foundations of trust in AI systems. This conversation brings together leading voices from diverse industries and backgrounds, each navigating unique challenges and opportunities in the AI landscape.
Whether you're a designer, developer, researcher, or simply curious about the future of AI, this panel will offer valuable perspectives on how we can build responsible and human-centered AI systems.
November 5|13:00 – 14:00|Lighthouse 2 + 2A
In-person WorkshopImprovise to Empathise: Human Superpower in the Age of AI
As artificial intelligence reshapes the design landscape, our innate human ability to empathise is more critical than ever. Empathy isn't just a buzzword; it's the most powerful tool in a designer's toolkit—it's what allows us to truly understand the people we're designing for.
This workshop goes beyond theory. Using proven improvisation techniques and games, we'll practice listening more deeply and seeing the world through another's eyes. You'll learn to embody a person's experience, not just think about it. Join me for a safe, playful, and fun session that will remind you of your unique humanness and why it's your ultimate superpower.
November 5|14:00 – 15:00|Auditorium 1
In-person Virtual TalkAI in Product Operation: Strategy Agents, Synthetic Users, Auto Priorization and Dev Agents
A look at how Trifork in 2023 deployed LEGO's first talking AI agent minifigure in LEGO house, work that led our path to rethinking the future product operating model that leverages sub-agent AI architecture to reshape how product teams work. Many classic Agile rituals may be significantly reduced, as orchestration of AI sub-agents replaces much of the coordination overhead—freeing humans to focus on vision, coherence, and values.
November 5|14:00 – 16:00|H0 Tanjung Pelepas
In-person WorkshopAI Agent Creation with Microsoft 365 Copilot
In this hands-on workshop, participants will learn how to create a task-specific AI agent using Microsoft 365 Copilot. We will walk through a practical design scenario, explore how agents can support workflows like research synthesis, pattern recognition, documentation, and faster decision-making. Attendees will be guided step by step in building and testing their own AI agent prototypes. No coding or preparation is required, just bring your curiosity.
November 5|15:00 – 16:00|Auditorium 1
In-person Virtual PanelJourney-led Organisations
What happens when organisations shift from siloed problem-solving to a holistic, journey-led approach? This panel explores how viewing products, services, and operations through the lens of customer journeys can unlock new insights, drive alignment, and transform how teams and leaders think about their roles.
Through real-world examples and diverse experiences, our speakers will discuss the evolution of journey practices, the challenges of scaling them in large organisations, and how to build shared ownership across silos.
November 5|16:00 – 16:30|Auditorium 1
In-person VirtualWrap Up & Thank You for Today 👋
We will wrap up Day 1 and take a quick look at what you can expect for Day 2.
November 5|16:30 – 17:00|Lounge
In-personDrinks & Networking 🍸
Let’s get social and unwind with a drink! It is a chance to connect and enjoy the time together in Copenhagen.
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November 6| 09:00 – 11:00| H0 Tanjung Pelepas 40| 30 participants
In-person WorkshopFrom Problem to Prototype: Exploring Advanced AI-Driven Vibe Prototyping at Maersk
This workshop puts participants in the driver’s seat of AI-powered prototyping. Working with real Maersk problem statements and business opportunities, a lightweight BRD, and selected user insights, teams will learn how to craft effective prompts for Figma Make. They will then generate prototypes, define what success looks like and which metrics would signal progress, reflect on their process, and present results to the group. The session demonstrates how AI can accelerate early design exploration and provide a new lens for evaluating opportunities.
Three key takeaways
How to transform structured briefs (problem statement + BRD + insights) into effective AI prototyping prompts.
Hands-on experience using Figma Make for rapid, vibe-driven prototyping.
How to define success criteria and identify metrics that indicate when a prototype is moving in the right direction.What you’ll need
Figma Make access
Intermediate knowledge of Figma Make and prompt-based prototyping (no introduction to Figma Make will be made)
Your laptop
November 6| 09:00 – 11:00| Ligthouse 2 + 2A| 15 participants
In-person WorkshopResearch Murder Mystery
Step into the role of detectives in a high-stakes investigation where the victim isn’t a person, but a failed product. A once-promising travel app has mysteriously collapsed at launch — users fled, reviews tanked, and investors are furious. Your mission? Solve the case.
Over the course of two hours, you and your team will sift through evidence and piece together the truth behind the product’s demise. Every clue reflects the reality of product development and by the end, the detectives (that’s you) must present your theory of the crime: Who killed the product, and how could you have saved it?
Three key takeaways
Learn how to identify assumptions vs data based product decisions
Learn about the various types of research involved in product development
Learn where and when AI can be useful in research and stakeholder engagementWhat you’ll need
Your laptop
November 6| 09:00 – 11:00| Lighthouse 1| 20-30 participants
In-person WorkshopCut, Create, Captivate: Video Editing with AI
Whether you're a complete beginner or looking to sharpen your skills, this hands-on workshop will guide you through the fundamentals of video editing and introduce you to the latest AI tools that are transforming how videos are created.
We'll start with the basics of video editing—including understanding timelines, cutting and trimming clips, adding transitions, working with audio, and exporting your final project.
You'll learn how to use popular editing software and get comfortable with essential terminology and workflows.
Then, we’ll explore how AI is revolutionising video creation, from automatic editing and voiceovers to generating visuals and storyboards. You’ll get practical experience with tools that simplify complex tasks, speed up production, and unlock new creative possibilities—no prior experience required!
Three key takeaways
A solid grasp of video editing fundamentals
Hands-on experience with AI-powered video tools
Resources to continue learning and experimentingWhat you’ll need
Your laptop
Personal email to use for signing up to Veed.io
November 6| 09:00 – 11:00| B1 Workshop Area| 20 participants
In-person WorkshopDesigning with AI: From Process to Solution
This workshop will help participants in exploring AI from 2 different perspectives - “AI in design process” & “AI in design solutions”.
Facilitators will share AI focused knowledge to kick-start the workshop and bring everyone on the same page.Participants will work in teams and indulge in an AI assisted design process with guidance from facilitators.
The objective will be to arrive at an AI based solution which can enhance experience of the targeted application.Three key takeaways
Hands-on experience of using AI tools.
Perform an AI assisted Design process.
Exposure to AI based solutions.What you’ll need
Your laptop & mobile phone
November 6| 09:00 – 11:00| B2 Panama City| 20 participants
In-person WorkshopSpeaking Developer: How AI Can Help Designers Communicate Design Gaps
The intention of this workshop is to reduce the bridge between design and development, to optimise the collaboration between the 2 areas by having a more accurate communication.
Three key takeaways
Help designers spot and describe implementation discrepancies precisely.
Teach how to use AI tools to translate visual feedback into technical terms.
Strengthen design–development collaboration by building shared understanding.What you’ll need
Your laptop
November 6| 11:00 – 12:00| Office
Break & Socialising 💬
November 6| 12:00 – 13:00| Canteen
Lunch 🍔
November 6| 13:00 – 15:00| Lighthouse 2 + 2A| 30 participants
In-person WorkshopFrom Problem to Prototype: Exploring Advanced AI-Driven Vibe Prototyping at Maersk
This workshop puts participants in the driver’s seat of AI-powered prototyping. Working with real Maersk problem statements and business opportunities, a lightweight BRD, and selected user insights, teams will learn how to craft effective prompts for Figma Make. They will then generate prototypes, define what success looks like and which metrics would signal progress, reflect on their process, and present results to the group. The session demonstrates how AI can accelerate early design exploration and provide a new lens for evaluating opportunities.
Three key takeaways
How to transform structured briefs (problem statement + BRD + insights) into effective AI prototyping prompts.
Hands-on experience using Figma Make for rapid, vibe-driven prototyping.
How to define success criteria and identify metrics that indicate when a prototype is moving in the right direction.What you’ll need
Figma Make access
Intermediate knowledge of Figma Make and prompt-based prototyping (no introduction to Figma Make will be made)
Your laptop
November 6| 13:00 – 15:00| B2 Panama City| 40 participants
In-person WorkshopCreative Intelligence – How to Thrive in the Age of AI
Creativity is a key skill in the era of AI — not a nice-to-have, but a must. This workshop helps you discover your own creative superpowers, and how to make the most of them!
Through a mix of short exercises and reflection, you’ll explore the five creative styles that shape your unique creative ID. You’ll leave with a stronger sense of your creative strengths, as well as a powerful language you can use when collaborating with stakeholders to deliver future-focused work — with or without AI assistance.
This workshop is for you if you…
Want a creative confidence boost
Are responsible for driving change
Work in different team constellations and need a tool to identify gaps in skill setsThree key takeaways
Understand your Creative ID and the five creative styles
Learn how to maximize the impact of your creative superpowers
Turn AI anxiety into creative confidenceWhat you’ll need
Bring yourself and the good vibes
November 6| 13:00 – 15:00| Lighthouse 1| 20-30 participants
In-person WorkshopCut, Create, Captivate: Video Editing with AI
Whether you're a complete beginner or looking to sharpen your skills, this hands-on workshop will guide you through the fundamentals of video editing and introduce you to the latest AI tools that are transforming how videos are created.
We'll start with the basics of video editing—including understanding timelines, cutting and trimming clips, adding transitions, working with audio, and exporting your final project.
You'll learn how to use popular editing software and get comfortable with essential terminology and workflows.
Then, we’ll explore how AI is revolutionising video creation, from automatic editing and voiceovers to generating visuals and storyboards. You’ll get practical experience with tools that simplify complex tasks, speed up production, and unlock new creative possibilities—no prior experience required!
Three key takeaways
A solid grasp of video editing fundamentals
Hands-on experience with AI-powered video tools
Resources to continue learning and experimentingWhat you’ll need
Your laptop
Personal email to use for signing up to Veed.io
November 6| 13:00 – 15:00| Auditorium 1| 20-30 participants
In-person WorkshopBuilding Products with AI, Empowering Creativity Through Intelligent Design Tools and Collaborative Innovation
Join us for a hands-on session using Figma Make to bring AI concepts to life. Experiment, prototype, and see how AI can accelerate your design and innovation process.
Three key takeaways
The role of design in an AI-driven world.
Understand how thoughtful design and human-centered thinking shape the way we interact with and trust AI technologies.
Rapid prototyping with AI in Figma Make.
Learn how to quickly explore, test, and iterate on AI-driven concepts using Figma Make — turning abstract ideas into tangible prototypes.
Collaborating across disciplines.
Experience how designers, engineers, and business teams can co-create AI solutions more effectively through shared, visual workflows.What you’ll need
Figma Make access
Your laptop
November 6| 15:00 - 15:15| Office
Break & Socialising 💬
November 6| 15:15 - 15:30| Auditorium 1
Wrap Up The Day & The Event 👋
It is a wrap, not a burrito, but the end of Design Days 2025. We hope to leave with many wonderful experiences to share and we look forward to seeing you again next year.
November 6| 15:30 - ??:??| Lounge
Drinks & Networking 🍸
After an inspiring day let's have a drink and connect with fellow attendees. Join us for some great conversations and refreshing beverages.
