Philip Linnemann
Philip Linnemann is the Executive Creative Director and second-generation owner of Kontrapunkt. Before taking over the responsibility of Kontrapunkt in 2018, he built his experience at the intersection of design, technology, and entrepreneurship — from co-founding a pioneering video-calling platform that helped families stay connected to shaping new digital services inside Danske Bank's innovation department. At Kontrapunkt, he has guided brand transformations for companies such as Ørsted, Shiseido, Danske Bank, Mitusbishi Motors, and Yonex, and modernised the agency to have global creative impact.
November 5|11:00 – 12:00|Auditorium 1
Brand Experience Anno 2025
Bo and Philip Linnemann will share their perspective on why long-term brand building matters more than ever in today’s complex brand landscape. They will reflect on how brand experiences have evolved — from simple visual identities to large-scale orchestrations spanning many creative disciplines — and why the craft behind them remains essential for trust, recognition, and relevance.
The talk explores the power of a clear brand promise, the need to uphold it consistently across every touchpoint, and how to stay distinctive in a world where many brands start to look and feel alike. Drawing on decades of experience, Bo and Philip will show how thoughtful design, storytelling, and orchestration can help brands build lasting value and remain unmistakably themselves over time.
